“Social Star” Idea Gives Bacardi Silver Website New, Improved Functionality

03/27/2013 Posted by admin

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NFusion has given Bacardi Silver’s bacardisilver website a critical remake, integrating new and thrilling functionality to the colourful website redesign. The site makeover gives users multiple ways to connect to and interact with the Anheuser-Busch brand, displaying Bacardi Silver as the drink of choice for party-ready consumers and creating a rather more personal online user experience. The multi-faceted campaign leads purchasers to a selection of tips, tricks and all things party through enticing social extensions, geo-IP and other location-specific elements. The “Social Star” idea employs a selection of on-site modules that individualize the Bacardi Silver experience for party-ready users. Results Make Bacardi Silver a Social Star . The new Bacardi Silver internet site launched mid-May and saw impressive results. The Facebook integration alone has led to a 52k increase in fans.

“nFusion’s been working with Bacardi Silver for a long while and together we have seen successes in shopper growth as well as award-winning creative,” announces nFusion Chief Executive Officer, John Ellett. “It's good to be in a position to take the very next step with the Bacardi Silver internet site and introduce a bunch of winning social engagement and customisation elements to what has traditionally been an entertaining and forward-thinking brand.” . Users Can Be the Life of the Party through Bacardi Silver’s Interactive Features . NFusion utilised a number of interactive modules on the Bacardi Silver internet site to help the party-ready get the best out of their upcoming events, including a location-specific product finder, weather updates and Foursquare-based “Occuring Spots” ; tips for throwing themed parties, including music and recipes ; and a Facebook integration. The array of modules and the entertainment users can get on the new site have opened new sides of interactivity for Bacardi Silver’s holding company, Anheuser-Busch / In-Bev. “You have to push the envelope to be at the leading edge, and this suggests challenging the status quo,” announces Jenna Shklyar, Brand Associate at Anheuser-Busch.

“There are awe-inspiring agencies like nFusion that think outside the box and can bring forward best practices and push that envelope.” . About nFusion . NFusion is a combined, digital-centric promoting agency that supplies the combined services of a marketing consultancy, ad agency and interactive firm to companies serving shoppers in the B2C and B2B sectors that hunt for a trusted partner with a demonstrated history of helping clients to understand, embrace and thrive in a market environment of constant and accelerating change. The prize winning, Austin-based agency knows how to navigate today’s chaotic, swiftly changing environment with selling as dynamic as the market itself and is a trusted partner and advisor to a wide array of setups across multiple industries, including AMD, Anheuser-Busch InBev, Comerica Bank, Comcast, Nokia, Samsung and Zimmer Spine. NFusion helps clients cut through the debris with prize winning, savvy campaigns that balance standard media with cutting-edge digital capacities. NFusion is located in Austin, Texas, and can be found online at the internet site Find us on Facebook at the internet web site press release free ; tweet us at the web site.


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