Winningest Musher In The World Jeff King Comes Out Of Retirement After A Comfortable Night's Sleep

02/24/2013 Posted by admin

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Alaska is his home. The Iditarod is his passion. His mattress? The Back Performance mattress from Supreme Sleep. Jeff King, the four-time Iditarod champion who is well known as the “Winningest Musher in the World” has come out of retirement to enter the fortieth Iditarod. “I needed a break. I wished to go spend a while doing some other things,” expounded King of his one-year hiatus from the race. . One of those things was getting a comfortable night's sleep.

“I had no idea what a great night sleep on a Back Performance FE Alaskan King Model could do for me,” commented King, the new speaker for the Back Performance line of mattresses. Paramount’s Back Performance mattresses offer a balanced fusion of comfort and support for active approaches to life. Advanced coil technologies provide proper posture alignment for a good spine while layers of premium sectioned foam and Memory Foam respond to the body with pressure-relieving comfort for deep, restorative sleep.

“We developed the Back Performance collection specially for people like Jeff who lead an active way of life. They shouldn't have to choose between comfort and support,” said Richard Fleck, chief selling officer of Supreme Sleep. All Back Performance mattresses offer breathable Memory Plastic that molds to someone's unique shape, while 4 distinct models allow for a selection of features. . Back Performance 504-Active Support Technology(R) features 504 coils made from thirteen 190 ; gauge steel that allow the mattress to become firmer as weight is applied. Back Performance FE-Premium foam encasement delivers fantastic support and a seating edge that eradicates edge roll-off and provides twenty percent more edge-to-edge sleeping surface.

Back Performance MX-All foam, no springs design offers the ultimate pressure relief and orthopedic support while a high density soy core provides years of eco-friendly durability. “We're excited that Jeff, who is the height of the active way of life, has selected Paramount’s Back Performance mattress for a sound night's sleep. We look forward to working with him as the collection’s new spokesperson,” commented Fleck. About Jeff King . As the as the “Winningest Musher in the World,” Jeff King’s victories include not only the 1,049 mile Iditarod Sled Dog Race in 1993, 1996, 1998, and 2006, but also more than 2 dozen 1st place finishes in races all across Alaska.

During the past 20 years, King has logged more than 100,000 miles on a dog sled. He was inducted into the Iditarod Hall of Fame in 1999 and is a skilled dog tutor who latterly spoke at the 2011 International Organisation of Canine Executives Conference. About Paramount Sleep . Supreme Sleep is truly a company of “bedding people,” devoted to carrying on its bequest of integrity, invention and American made artistry for more than 80 years. In 2010, the company introduced new brands Nature’s Spa, Cover o Pedic, and Boutique Hotel and have continued to grow its portfolio with the latest launches of Sleep for Success and A.H. Beard.


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